Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
Contributor(s): Clifton, Rita
| Simmons, John | Ahmad, Sameena.
Material type: 
BookSeries: The economist series. Publisher: Princeton, NJ : Bloomberg Press, 2004Description: xv, 256 p. : ill. ; 22 cm.ISBN: 1576601471 ; 186197664X; 9781861976642.Subject(s): Brand name products | Branding (Marketing) | Brand name products -- Management | Brand name products -- ForecastingDDC classification: 658.8 Online resources: Table of contents | Publisher description
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Eastern University Library General Stacks | 658.8 CLB 2004 (Browse shelf) | Not For Loan | 08916 |
Includes bibliographical references and index.
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